I’ve known today’s guest since the early days of She can. She did. and can safely say that over the past two years her brand has been on quite a journey. Having launched what was previously known as Whistle & Bango with two fellow co-Founders at the age of 24, Rosie Parkes spent four and a half years running her luxury personalised jewellery company alongside a full-time (very successful) career in marketing before buying her co-Founders out a year and a half ago. Rebranding to what is now called Florence London, she has been running the business full-time on her own ever since.

Having previously stepped away from the business for a few months whilst her old job demanded more of her time however, the business that Rosie bought out eighteen months ago was not the business she had stepped away from a few months prior. In her own words, she unknowingly bought debt and a name…

From the lessons that particular experience taught her and how she went about repairing the company’s reputation and drastically improving the health of its balance sheet in the process; the lessons she drew from her experience working for a luxury boot brand in her early twenties and how she went about applying those lessons to Florence London; to the impact the business has had on her family and friends and why she’s now learnt to look after and make time for those around her; I’m so grateful that I got to sit down with Rosie and hear her story in full and I hope you enjoy it as much as I did….

Florence London - luxury personalised jewellery

Rosie Florence Parkes, 31, Founder of Florence London

Fancy finding out more about Florence London…

Take a peek at the Florence London website here or find Rosie on Instagram: @florencelondonuk

Want to hear more from some of the UK’s most inspiring female business owners?

LISTEN: Subscribe to the She can. She did. podcast on Apple Podcasts here!

READ: Curl up with a cup of tea and browse the interview archive here!

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