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We can. We will. – Responding to Covid-19 with Krissy Cela, Founder of TONE + SCULPT

Yesterday afternoon, I had the pleasure of chatting to the fitness powerhouse that is Krissy Cela, Founder of the incredibly successful brand that is Tone + Sculpt – the fitness app that provides home and gym workouts for users that Krissy launched at the start of 2019.
Given that gym goers worldwide have scrambled to find decent home workouts in recent weeks and the pivotal role of exercise when it comes to managing not just our physical heath but mental health too is more obvious than ever before since the UK went into lockdown, I wanted to find out how Krissy and her team have responded to the increased demand for apps like Tone + Scuplt since early March and how she plans to retain new customers when the gyms re-open…
With so many eyes and ears looking to her for answers on a daily basis, I was also interested to find out how she handled the responsibility of responding to the crisis and figuring out what to say to her two million plus followers. This is what she had to say…

The She can. She did. podcast is hosted by Fiona Grayson (that’s me, hello!) and this bonus series is sponsored by Tide Business Current Accounts. Read the latest news, updates and help for small businesses during the Coronavirus outbreak on their dedicated hub: www.tide.co/blog/coronavirus

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The offer mentioned in this podcast applies only to the Tide account associated with the email address used at sign up and cannot be transferred. You must upgrade to Tide Plus by 23:49 on 24/05/2020 and include code ‘PODCAST’ in the support chat. You’ll then be charged pro-rata from the date of subscription until the end of the purchase month and in full on the 4th of each following month. To honour the offer of free Tide Plus subscription for 3 months, we’ll refund the pro-rata amount you’ve paid into your account 3 days after the initial purchase. For the following two calendar months, we will also credit your account with £9.99 plus VAT (the subscription price plus VAT) by the 30th of each month. Full terms and conditions can be found here: https://www.tide.co/terms/competition-terms/.

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