A spotlight on: Rosie Florence Parkes, 31, Founder of Florence London

Young female business owners in the UK

I’ve known today’s guest since the early days of She can. She did. and can safely say that over the past two years her brand has been on quite a journey. Having launched what was previously known as Whistle & Bango with two fellow co-Founders at the age of 24, Rosie Parkes spent four and a half years running her luxury personalised jewellery company alongside a full-time (very successful) career in marketing before buying her co-Founders out a year and a half ago. Rebranding to what is now called Florence London, she has been running the business full-time on her own ever since.

Having previously stepped away from the business for a few months whilst her old job demanded more of her time however, the business that Rosie bought out eighteen months ago was not the business she had stepped away from a few months prior. In her own words, she unknowingly bought debt and a name…

From the lessons that particular experience taught her and how she went about repairing the company’s reputation and drastically improving the health of its balance sheet in the process; the lessons she drew from her experience working for a luxury boot brand in her early twenties and how she went about applying those lessons to Florence London; to the impact the business has had on her family and friends and why she’s now learnt to look after and make time for those around her; I’m so grateful that I got to sit down with Rosie and hear her story in full and I hope you enjoy it as much as I did….

Florence London - luxury personalised jewellery

Rosie Florence Parkes, 31, Founder of Florence London

Fancy finding out more about Florence London…

Take a peek at the Florence London website here or find Rosie on Instagram: @florencelondonuk

Want to hear more from some of the UK’s most inspiring female business owners?

LISTEN: Subscribe to the She can. She did. podcast on Apple Podcasts here!

READ: Curl up with a cup of tea and browse the interview archive here!

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