A little bit about me…

Hello one and all!

If you’re new to the site, I’m Fi, I’m 25 years old and I’m the Founder of She can. She did.

My mentor told me that I need to share a bit more about myself, my background and what goes on behind the scenes on here, so if you’re interested – apologies in advance for the rambling – here goes..!

After graduating from the University of Leeds in 2013 with a 1.1 in International History and Politics and a brief stint with a backpack in South East Asia post-uni, I plunged myself into the fancy world of conference production for a big publishing house in Central London that specialised in launching financial conferences across the globe.

From day one, aged 21, I was tasked with researching and writing market leading agendas and securing senior speakers from around the world. I’d then project manage the conference from start to finish and manage the event on site when conference day came around! It was an amazing job to kick-start my career which took me across Europe, South Africa and America on multiple occasions and I will forever be grateful for the opportunities and transferable skills that it gave me.

However, was I an avid finance fanatic? Absolutely not. (There was a reason I dropped maths after GCSEs..!) So spending my days researching everything from foreign exchange to banking regulations didn’t exactly float my boat three years on! Plus the stupidly expensive commute at a stupidly early hour of the morning became increasingly less appealing after time..!

With that in mind, well aware that I was working my way up in a job that I was no longer passionate about and hearing stories of many more women in the same position (ie. feeling frustrated and trapped by their current jobs with a recurring weekly dose of Sunday night dread..!), in August last year, I made it my mission to launch She can. She did. and reach out to young women in the UK who have dared to go solo and set up their own business.

I now spend my days travelling the country interviewing them (usually over a large cup of coffee and a plate of biscuits!), record them on my oh so fancy brick of an iPhone 5 and share their inspirational stories on shecanshedid.com and its various social channels. I’m also chipping away at a little dream of mine, which is to launch a She can. She did. LIVE! event in 2018… yes I grew bored of producing finance conferences but the idea of producing a conference focused entirely on inspiring more young women to launch their own business and connecting like-minded women in an interactive and informal setting makes me very excited (albeit a tad overwhelmed..!)

The overall aim is to demystify what goes on behind the scenes to create a successful company sans the sugar coating and encourage more young women that they too can do the same (if they really set their minds to it and work damn hard!). As you can see from my personal posts along the way (week one, week four, week thirteen, five months in), it’s been one crazy journey so far, filled with highs, lows and everything else in between but I genuinely haven’t felt so excited about a project in a long, long time and am wide-eyed and ready for what 2018 has in store!

Away from She can. She did. I can often be found head to toe in unflattering lycra sweating it out on a country run, hunting down the quirkiest coffee shops that know how to make a proper Americano (I tried going decaf once and it all got a tad ugly), catching up with my five year old Goddaughter on whether she wants to be a teacher or singer this week or going for long, muddy walks with my Golden Retriever, Hector.

I’m always on the lookout for new faces to interview so if you’re one of them or just fancy a good old chat, feel free to reach out and say “hi” at any time!

Big hugs,


Ps. If this didn’t help, I’ve answered some FAQ here too!

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