Having caught up with Amanda on Zoom on Monday, I think I can safely say that when news of the coronavirus started gaining momentum here in the UK, it threw quite a spanner into the day-to-day runnings of her business and overnight, the I Can Make Shoes revenue stream came to an abrupt halt. Given that students had flown in from the likes of Hong Kong and Chile for one of her sold out shoemaking workshops in London when the news broke and she was due to launch further workshops in New York this July too, the Founder of the shoemaking school was forced to postpone every class and in the space of few weeks, has shifted to an entirely different business model.
From staying more connected with her team remotely than ever before, launching the I Can Make Shoes online shoemaking course that had been in the pipeline for months, and managing to juggle a schedule that has definitely not slowed down in recent weeks, this is how the past six weeks have played out for Amanda and how she’s responded to the Covid-19 storm…
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