And finally… sharing a well-timed quote to inspire the next generation of women to launch a business means nothing if you’re not willing to engage with and tackle the reality that awaits them.  The laws of physics tell us that if you try and bridge a gap with material that lacks substance, eventually the cracks show, and that bridge –…

As the age-old saying goes, we need to get a whole lot better at ‘walking a mile in one another’s shoes’ first… Given that phrases like ‘call out culture’ have weaved their way into our consciousness and ‘trolls’ are no longer dolls with crazy hair that you played with as a kid (but real people that project their insecurities in…

We need to consider the wider-impact our attitude to posting has on both the content we’re creating and its impact on our collective behaviour… I was reminded of why it’s important to take the time to explain decision-making in full instead of skimming over details for the sake of convenience, by none other than Barack Obama in his latest book…

In early 2018 when She can. She did. was about 5 months old, I found myself at a networking event where I was introduced to a group of women that I didn’t recognise. Within seconds, the conversation turned to “how many followers do you have on Instagram?” – the modern day version of “which university did you go to?” –…

If there’s one challenge that has cropped up more than anything in interviews with female business owners over the past four years, it’s the pressures that come from running a business on Instagram. Whether it’s comparison or cancel culture, trolling, filters, how to keep up with an ever-changing algorithm, not feeling ‘seen’, the distortion of facts and ease at which…