I know you shouldn’t judge a book by its cover but the minute I saw Claire’s brand on Instagram and read through some of her captions, I had a strong suspicion that the two of us were going to get on. Having then met at The Wonders Of launch in Cardiff in April, partnered on two of my events when…
Whilst the thought of launching a business from home can conjure up images of being cooped up behind your laptop screen with only the postman to speak to each morning (!), for many, going solo opens the doors to a whole new social life. A fact that thirty-one-year-old Jenna Collier’s story demonstrates all too well. Having traded the late nights…
With a lucrative background in software engineering to her name, Danielle Kendall’s decision to launch a business selling classy hen do accessories sans the tat, was an idea that I can safely say, she didn’t see coming. In the four years since launching Team Hen from her family home however, with over 60,000 orders shipped to thirty-six countries worldwide, accidental…
I’ve always felt lucky that I can call my Mum my best friend, but would I launch a business with her? I’m not so sure! When an email from twenty-four-year-old Annie Rennison appeared in my inbox therefore, its context left me instantly intrigued. As one half of the mother-daughter duo behind Renné, a timeless jewellery brand that is all handmade…
Terms like ‘influencer’, ‘blogger’ and ‘vlogger’ are part of mainstream vocabulary nowadays but when Alice Audley launched her company that wasn’t the case. With the exception of a few (now-household) names, influencers and talent management companies were near non-existent in 2013; marketing departments world over didn’t have to think about their ‘influencer strategy’; and it would take mainstream media a…
