SPONSORED BY XERO, PROUDLY SUPPORTING FEMALE ENTREPRENEURS

PRODUCT-BASED INSPO

Unlike service-based businesses that sell a service and skill, product-based businesses sell a phsyical, tangible product.

Want to start your own product-based business? Learn from the women who’ve gone and done just that!

A spotlight on: Danielle Kendall, 35, Founder of Team Hen

With a lucrative background in software engineering to her name, Danielle Kendall’s decision to launch a business selling classy hen do accessories sans the tat, was an idea that I can safely say, she didn’t see coming. In the four years since launching Team Hen from her family home however, with over 60,000 orders shipped to thirty-six countries worldwide, accidental…
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A spotlight on: Annie Rennison, 24, Co-Founder of Renné

I’ve always felt lucky that I can call my Mum my best friend, but would I launch a business with her? I’m not so sure! When an email from twenty-four-year-old Annie Rennison appeared in my inbox therefore, its context left me instantly intrigued. As one half of the mother-daughter duo behind Renné, a timeless jewellery brand that is all handmade…
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A spotlight on: Alice Audley, 29, Founder of Blogosphere

Terms like ‘influencer’, ‘blogger’ and ‘vlogger’ are part of mainstream vocabulary nowadays but when Alice Audley launched her company that wasn’t the case. With the exception of a few (now-household) names, influencers and talent management companies were near non-existent in 2013; marketing departments world over didn’t have to think about their ‘influencer strategy’; and it would take mainstream media a…
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A spotlight on: Jennifer Georgeson, 43, Founder of So Just Shop

Raising a quarter of a million people out of poverty, is a mammoth undertaking by any means; but it’s a goal that Jennifer Georgeson has her mind firmly fixed on. With a line of work that has taken her everywhere from Zambia in the height of the HIV epidemic; face to face with the Taliban in the North West Province…
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A spotlight on: Sophie Kirkpatrick, 31, Founder of Atlas & I

The downside of booking in back-to-back meetings, on one of the hottest days in London this spring so far, is that I arrive at my last interview of the day with Sophie Kirkpatrick; with a lopsided ponytail à la dishevelled scarecrow and makeup that no doubt, has gone a tad skew whiff. Excellent first impression, I’m sure you’d agree. When…
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