A spotlight on: Sarah Birchall, Founder of Cub & Pudding
Cub & Pudding

If you’re thinking about launching your own fashion label and/or any creative product-based business for that matter, this interview with Sarah Birchall, Founder of Cub & Pudding is well worth a listen.

Having spent ten years working as a PA for the Head of a bank in the City, a chance encounter with a life coach forced Sarah to revaluate her career and work out what truly brought her joy. As a Mum who took great pleasure in dressing her children, not before long, the idea for Cub & Pudding was born – quirky, gender neutral kids wear that defies seasonal trends and can be worn all year round. Genius.

Having caught up with Sarah on Zoom a few months back, we chat about everything from how she transitioned from her full time role as a PA in the City and made the most of the blank canvas that came hand-in-hand with working on the business full time. The reality of how she funded Cub & Pudding in the early days given that sourcing materials, minimum orders and factory visits all add up; as well as the steps she took to ensure that her items are ethically made. Plus of course, the impact Covid and the increased time spent online had on Cub & Pudding, why she actively chooses to invest in those that will hold her to account and how she got over her fear of selling…. There are so many pearls of wisdom in this one. This is Sarah’s honest story so far…

 Listen to Sarah’s story in full here:

Want to hear from more of the UK’s most inspiring business women?

Find all of the She can. She did. podcast episodes here!

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