Today’s episode features the story of a lady that I’ve had the pleasure of getting to know at a good few of The Midweek Mingles now (plus a fair few coffee catch ups since launching She can. She did. too), who has in recent weeks, since the UK went into lockdown, launched a now sold-out course for anyone looking to launch the fashion brand that they’ve been dreaming about but never felt like they had the time.
The lady in question, of course, being Elizabeth Stiles – the Bedfordshire-based, fashion brand consultant with over 12 years experience in fashion buying and design management who helps purpose-driven designers and fashion brands become financially sustainable fashion businesses.
From how she responded quickly to the lockdown and launched the course in a timely manner given that her target audience were sat at home with new-found time on their hands; how she approached selling and marketing sensitively during this time (given that there’s so much conflicting noise about what’s “right” and “wrong” behaviour as business owners at present); to why I’ve personally been loving Elizabeth’s new found skill for making GIFs in recent weeks; this is how Covid-19 has impacted Elizabeth’s approach to running her business in recent weeks and her timely advice for each and every one of us…
LISTEN TO THE FULL EPISODE HERE:
Want to know more about the bonus ‘We can. We will.’ episodes of the She can. She did. podcast?
Please do keep an eye out for tomorrow’s episode too, in which I’ll be chatting to another of the UK’s top female business owners – the incredible Natalia Talkowska, Founder of Natalka Design – about how she’s coping behind the scenes and her advice for fellow female founders who are trying to adapt their business model to survive the COVID-19 storm too…
The She can. She did. podcast is hosted by Fiona Grayson (that’s me, hello!) and this bonus series is sponsored by Tide Business Current Accounts. Read the latest news, updates and help for small businesses during the Coronavirus outbreak on their dedicated hub: www.tide.co/blog/coronavirus