A spotlight on: Ellie Webb, Founder of Caleño
Ellie Webb, Founder of Caleño

It’s not everyday that Hollywood reach out and ask if a certain Hollywood A-lister can drink your product in an upcoming movie but that’s what happened a few weeks ago to Ellie Webb, Founder of Caleño

Based in Bristol, Caleño is the non-alcoholic spirit that aims to bring joy to non-drinking that Ellie launched during Dry January 2019 after a particularly boozy Christmas!

Three months in, the drink launched into 500 Sainsburys stores UK-wide, it was recently named Good Housekeeping’s top non-alcoholic spirit (out of a panel of 20 that is) and in less than eighteen months, Ellie has gone from a solo Founder wearing every hat, to a fully-fledged boss leading a team of six…

From the early days of Caleño when Ellie put her marketing background to good use in order to capitalise on Dry January with specific collaborations, micro influencers and social ads and how her approach to marketing has evolved as the brand has gone from strength to strength; as a solo Founder turned boss of 6, what her advice is for Founders growing a team and why the impact of the coronavirus shaped her as a leader; to the impact of Covid-19 on Caleño itself and how she went about figuring out the role Caleño would play during lockdown (plus of course more about that Hollywood hunk!); the fact that Ellie has “only just scratched the surface” with Caleño says so much about her ambition for the brand and her tenacity as a Founder so it can’t come as a surprise to you all that I loved this chat!

This is Ellie’s story to date…


The She can. She did. podcast is hosted by Fiona Grayson (that’s me, hello!) and this bonus series is sponsored by Tide Business Current Accounts who happen to be the only place in the UK where you can register a limited company and open a business account in one process, for free! Essentially, for those of you that want to set up as a Limited Company or switch from being a sole trader to a Limited Company like I did, all you do is search the company name you would like, enter your personal and business details and in a matter of minutes, your limited company application will be sent, your Tide business current account will be set up, and you’re good to go! For more information if you happen to be interested, please feel free to visit: www.tide.co/start 

Want to hear from more of the UK’s most inspiring business women?

Find all of the She can. She did. podcast episodes here!

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