We can. We will. – Responding to Covid-19 with Sarah Richards, Founder of GIRLS THAT SCUBA

Sarah Richards Founder Girls That Scuba

If you came along to the London Midweek Jingle in December, you’ll remember that Sarah Richards’s goal for 2020 was to move to Jordan and encourage more Arabic women to dive. As the Founder of the world’s largest female dive community that is Girls That Scuba along with the plastic-free shop that is A Waste Free World, Sarah and her boyfriend packed up their belongings, moved out of their home and made the move in early March; a decision which she hoped would allow her to finally launch her mission whilst continuing to manage her two businesses and team remotely.

A week into her new life out there however, Jordan went into what has been quoted as “the most extreme lockdown in the world”…

With travel put on pause worldwide and a business that relies heavily on sponsorship and affiliate sales from travel bookings within her community, Girls That Scuba’s revenue fell by 80% and overnight, Sarah’s plans for the next few months went into disarray.

This is the extraordinary journey that Sarah’s been on since then and her timely advice for all of us as we continue to adapt to this somewhat surreal chapter…



Want to know more about the bonus ‘We can. We will.’ episodes of the She can. She did. podcast?

You can find out the whats and whys here!

Please do keep an eye out for next Tuesday’s episode too, in which I’ll be chatting to more of the UK’s most inspiring female founders – the incredible Katie Smyth and Terri Chandler of Worm – about how they’ve coped behind the scenes and their advice for fellow female founders who are trying to adapt their business model to survive the COVID-19 storm too…

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