We can. We will. – Responding to Covid-19 with Sasha Louise Pallari, MUA, Curve Model and Founder of BEST YOU

advice for female founders UK

I’ve had a number of messages since the UK went into lockdown from make-up artists, salon owners and hair stylists alike who have found themselves out of work and unsure of their next steps when they have no access to clients in person in recent weeks; and today’s guest, having earned the majority of her income through wedding make-up prior to the Covid-19 outbreak, is a business owner who can wholeheartedly relate.

The lady in question being Sasha Louise Pallari – a make-up artist, curve model and the Founder of the BEST YOU movement that is gaining well-deserved momentum since its launch in 2017, by encouraging women to feel beautiful and confident with and without make-up on.

Over my first coffee of the day yesterday morning therefore, I had a Zoom call with Sasha to find out what impact the coronavirus has had, not just on her work but her mindset towards both her make-up career and BEST YOU in recent weeks and where her priorities lie for both going forward…




Want to know more about the bonus ‘We can. We will.’ episodes of the She can. She did. podcast?

You can find out the whats and whys here!

Please do keep an eye out for tomorrow’s episode too, in which I’ll be chatting to another of the UK’s top female business owners – the wonderful Natalie Raven, Founder of PARCEL. – about how she’s coping behind the scenes and her advice for fellow female founders who are trying to adapt their business model to survive the COVID-19 storm too…


The She can. She did. podcast is hosted by Fiona Grayson (that’s me, hello!) and this bonus series is sponsored by Tide Business Current Accounts. Read the latest news, updates and help for small businesses during the Coronavirus outbreak on their dedicated hub: www.tide.co/blog/coronavirus

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