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  • SPONSORED BY XERO, PROUDLY SUPPORTING FEMALE ENTREPRENEURS

    A spotlight on: Alice Audley, 29, Founder of Blogosphere

    Terms like ‘influencer’, ‘blogger’ and ‘vlogger’ are part of mainstream vocabulary nowadays but when Alice Audley launched her company that wasn’t the case. With the exception of a few (now-household) names, influencers and talent management companies were near non-existent in 2013; marketing departments world over didn’t have to think about their ‘influencer strategy’; and it would take mainstream media a…
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