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A spotlight on: Heidi May, 32, Founder of Aesthetic Laundry

Episode four pays tribute to the one and only Heidi May, the 32 year old Founder of Aesthetic Laundry – the confidence boosting clothing brand, renowned for its rainbow tassled jumpers and tracksuits that have been championed by the likes of Zoe Sugg and Fearne Cotton and encourage everyone to feel comfortable and empowered being exactly who they are. From ongoing challenges…
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A spotlight on: Susan Thirakornratch, 37, Founder of One Earth Organics

In this episode, I sit down with Susan Thirakornratch, the 37 year old Founder of One Earth Organics – the UKs new breed of superfood snacks, smoothie and latte blends that support smallholder farmers and indigenous communities around the world. Covering everything from the realities of launching a healthy food brand in what has become in recent years, a saturated market; her…
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A spotlight on: Sophie Bradshaw, 37, Founder of Publishing Workshop

When you live in the Cotswolds à la Jane Austen and your surname is Bradshaw à la Carrie, one can assume that you were destined to have a way with words from day one and Sophie Bradshaw, the thirty-seven-year-old Founder of Publishing Workshop proves that (very unscientific admittedly but oh so fitting nonetheless) theory to be true. Working with first…
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A spotlight on: Iwona Witiw, 25, Founder of Veinitive

Unlike many of the Founders to have featured on She can. She did. thus far, who reached out to introduce themselves initially via email or Instagram, I stumbled upon Iwona Witiw by way of a simple hashtag. To set the scene if I may… It was the week before the second ever Midweek Mingle back in May 2018 and I…
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Twelve months in and twelve lessons learnt: What launching She can. She did. has taught me so far

A year ago today, on August 7th 2017, I opened my laptop and started She can. She did. With next to no young, female founders in my immediate network, zero blog posts or words in general on the website and just the domain name purchased during my three months’ notice (I was a tad in denial about what was in…
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