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A spotlight on: Iwona Witiw, 25, Founder of Veinitive

Unlike many of the Founders to have featured on She can. She did. thus far, who reached out to introduce themselves initially via email or Instagram, I stumbled upon Iwona Witiw by way of a simple hashtag. To set the scene if I may… It was the week before the second ever Midweek Mingle back in May 2018 and I…
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A spotlight on: Jenna Collier, 31, Founder of Wonderland Invites

Whilst the thought of launching a business from home can conjure up images of being cooped up behind your laptop screen with only the postman to speak to each morning (!), for many, going solo opens the doors to a whole new social life. A fact that thirty-one-year-old Jenna Collier’s story demonstrates all too well. Having traded the late nights…
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A spotlight on: Danielle Kendall, 35, Founder of Team Hen

With a lucrative background in software engineering to her name, Danielle Kendall’s decision to launch a business selling classy hen do accessories sans the tat, was an idea that I can safely say, she didn’t see coming. In the four years since launching Team Hen from her family home however, with over 60,000 orders shipped to thirty-six countries worldwide, accidental…
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A spotlight on: Rochelle White, 32, Founder of Rochelle White PR

The general consensus from the sixty plus interviews I’ve recorded now, is that by and large, the majority of business owners are for want of a better phrase, winging it. Be it that business plans are tweaked as new opportunities crop up (that is of course if they were written in the first place), products are abandoned as new trends…
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A spotlight on: Alice Audley, 29, Founder of Blogosphere

Terms like ‘influencer’, ‘blogger’ and ‘vlogger’ are part of mainstream vocabulary nowadays but when Alice Audley launched her company that wasn’t the case. With the exception of a few (now-household) names, influencers and talent management companies were near non-existent in 2013; marketing departments world over didn’t have to think about their ‘influencer strategy’; and it would take mainstream media a…
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