We can. We will. – Responding to Covid-19 with Katie Smyth and Terri Chandler, Co-Founders of WORM

Worm London Founders

I first met today’s duo back in 2017 when I launched She can. She did. and was travelling around the UK interviewing as many female founders as possible and can safely say that not only has Katie and Terri’s story and charm stayed with me but I have fangirled over their stunning creations for Worm ever since.

As the Co-Founders of Worm– the four-year-old London flower studio with a portfolio filled to the brim with collaborations with the likes of Burberry, Erdem and Matches Fashion; styled shoots for the likes of Harpers Bazaar and Elle and a whole host of wedding installations that I could spend hours swooning over – it can’t come as a surprise that Katie and Terri’s business revenue model relies heavily on event styling, weddings and styled shoots.

Given that the current pandemic has put a stop to all of the above however and I’ve seen a number of florists and floral designers facing similar challenges in recent weeks, I caught up with Katie and Terri via Zoom last Thursday afternoon, to find out how the past few weeks have played out for them both behind the scenes…



Want to know more about the bonus ‘We can. We will.’ episodes of the She can. She did. podcast?

You can find out the whats and whys here!

Please do keep an eye out for tomorrow’s episode too, in which I’ll be chatting to another of the UK’s most inspiring female founders – the incredible Lauren Saunders, Founder of Wild Thing Cardiff– about how she’s coping behind the scenes and her advice for fellow female founders who are trying to adapt their business model to survive the COVID-19 storm too…

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