Twelve months in and twelve lessons learnt: What launching She can. She did. has taught me so far

A year ago today, on August 7th 2017, I opened my laptop and started She can. She did. With next to no young, female founders in my immediate network, zero blog posts or words in general on the website and just the domain name purchased during my three months’ notice (I was a tad in denial about what was in…
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A spotlight on: Annie Rennison, 24, Co-Founder of Renné

I’ve always felt lucky that I can call my Mum my best friend, but would I launch a business with her? I’m not so sure! When an email from twenty-four-year-old Annie Rennison appeared in my inbox therefore, its context left me instantly intrigued. As one half of the mother-daughter duo behind Renné, a timeless jewellery brand that is all handmade…
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A spotlight on: Nicola Hartley, 39, Founder of Mint & Co

Truth be told, Elle Woods and the “bend and snap” aside, if I think of lawyers, the classic corporate power suit accompanied by a rather fetching wig; mountains of paperwork piled on desks late into the evening; and high-rise offices à la Suits come to mind. Having complete control over your diary, working remotely from home and being able to…
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A spotlight on: Alice Audley, 29, Founder of Blogosphere

Terms like ‘influencer’, ‘blogger’ and ‘vlogger’ are part of mainstream vocabulary nowadays but when Alice Audley launched her company that wasn’t the case. With the exception of a few (now-household) names, influencers and talent management companies were near non-existent in 2013; marketing departments world over didn’t have to think about their ‘influencer strategy’; and it would take mainstream media a…
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A spotlight on: Jennifer Georgeson, 43, Founder of So Just Shop

Raising a quarter of a million people out of poverty, is a mammoth undertaking by any means; but it’s a goal that Jennifer Georgeson has her mind firmly fixed on. With a line of work that has taken her everywhere from Zambia in the height of the HIV epidemic; face to face with the Taliban in the North West Province…
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